Every 'touchpoint' or written contact with an existing or potential customer matters. That's why PR goes far beyond the usual marketing and promotional materials.
Professional business copy is highly valuable across all aspects of your operations, whether it's communicating product launches, service updates, policy announcements or changes to market conditions.
That may involve your business writing to customers on a regular basis to update them on changes to products and services. If you have a suite of standard letters and forms for your customers, it is important to review these periodically to ensure that business correspondence is polished, accurate and meets both your needs and, more importantly, theirs.
The same applies to cross departmental internal communications which may require report summaries and concise explanatory copy to get your message across.
The starting point is for me to review existing materials with an independent, impartial view to see where your business correspondence can be improved, from spotting typos and grammatical errors through to using the right language to appeal to your customers.
As a professional business writer, I can assist you with content development and editing for the following:
Customer service letters and responses
Formal letter writing and executive correspondence