The regular use of social media channels is integral to communications strategy. For many businesses it has become essential to keep up to speed with latest developments, targeting opportunities through platforms like Facebook, LinkedIn and Twitter.
It’s equally important to be precise and recognise where and when there is genuine value in pursuing such outlets as channels for communication. Effective targeting is crucial if you are to market your product or service to the right audiences. You therefore need to know how to position yourself to generate maximum interest in your business on a given social network.
I can advise on where to begin with social media and how to use regular blogging as an effective PR tool to set you on the way. This will ensure that activity is productive and content is tailored accordingly to capture the imagination of would-be followers.