Training for smaller companies in PR techniques, media skills and photography is another important aspect of my communications support activity.
The one-to-one service provides businesses, start ups and budding entrepreneurs with a practical guide to identifying stories for newspaper coverage, writing press releases, producing attractive photography and utilising print and broadcast media with confidence.
The training demystifies the media industry and provides valuable PR skills and tips on targeting and talking to reporters. It equips you with a range of high value, low budget PR and media tools to take away and use yourself, maximising your communications activity to inform potential customers about the benefits of your business.
Interactive individual or group media training sessions cover:
Multiple uses and extended reach of PR content
Profile building in traditional and online media
Analysing media channels and measuring results against advertising
Identifying news stories and engaging with the media
How to write a press release
Creating headlines
Use of photography to add value to a story
Website content, blogs and news items
Use of social media for PR purposes
Handling media enquiries
Preparing for broadcast & media interviews.
Business leaders have often highlighted the need for small businesses to be more proactive in their pursuit of new custom – including media engagement to increase local awareness of their services and put their business ahead of the competition.
In an FSB survey of 1,700 businesses, almost half said that training in disciplines such as PR would help business growth. During more difficult economic times, businesses need to think strategically about how best to publicise themselves in new and emerging markets and use technology to promote their services and products.
The research shows that small businesses prefer practical, exemplary 'hands-on' training to give staff the business skills they need to do the job, rather than recognised courses and qualifications.
