Telephone systems installer Abbey Telecom approached me to help raise its local profile. The company wanted to secure more business within a 50 mile radius of its HQ – rather than sending its engineers further afield.
Together we achieved this with an 18 month targeted communications campaign which generated well over 100 separate pieces of news coverage in local and industry related media.
Lower cost communications, media and public engagement activity helped spread the word about the company’s new range of lines and minutes packages, as well as underlining its telecoms credentials and expertise to win new contracts.
This included putting together regular news stories, press releases and website content, together with social media activity to keep local audiences up to date with the company’s latest developments. Most important of all was the measurement of demonstrable outcomes: the firm succeeded in generating more business closer to home.
A smarter approach to business growth.
Smart IT used Tom Willcox PR to spread the word about the work it is doing for its clients, especially with Open ERP (Odoo) technology, a suite of open source business applications which is allowing the company to provide an array of IT solutions for customers across the UK.
This included media relations activity focusing on Smart IT’s work with international media company M3 in Manila to show how the intelligent business focused applications it designs can optimise IT systems, improve business performance and protect online assets. This development resulted in wide acclaim in the media – most recently in the Lancashire Evening Post and Lancashire Business View – for its progressive approach to online reputation management.
Multi disciplinary digital and website content.
Whatever your industry or sector, Tom Willcox PR can help you get your message across with digital content generation, website copy and blog writing. Here are just a few examples of online commissions:
Website content writing for Albion Legal and HR specialists People & Pay Services. Both of these projects involved interviewing the business owners to understand their company ethos and produce fresh copy for the launch of their respective websites.
A series of online case studies for Smart IT showing how the firm benefits its clients.
Professional content, article and blog writing services to explain complex legal and financial arrangements.
To see more client success stories which have secured positive media coverage, visit the news page.
With so many different channels by which to reach your target audiences, you need to optimise your marketing and communications activity. I can help you make a real impact with your customers, stakeholders or employees with media relations, digital content, newsletters, brochures, reports, social media engagement, film scripts, and internal communications.