High quality communications content across your business.
Great customer service is central to business success.
When was the last time you reviewed your customer communications?
Public relations in its truest sense goes well beyond the media and online social presence. It’s about all levels of communication between your business and your customers. And yet few PR practitioners have extensive experience of working in customer service and business management roles within a commercial environment.
Communications activity goes much further than the production of media and marketing materials. High quality copywriting skills are equally valuable across all aspects of your operations. From standard letters and customer welcome packs through to general correspondence and complaints handling, an experienced PR and customer service specialist might be invaluable.
For many years I have been involved in a range of communications projects for product launches, policy announcements or changes to market conditions.
I have been responsible for helping to manage response scripts and Q&A materials for stakeholders and customers, often dealing with highly complex issues which involve working in conjunction with expert teams of legal and professional advisors.
Whether it’s explaining policy changes or describing product developments or enhancements, I can assist with putting together influential briefing information for client and customer correspondence. In addition, I can write, generate and edit content for training materials, service procedures, staff updates and internal bulletins, job specifications and recruitment adverts.
I also undertake comprehensive ‘health check’ audits to review and assist with all customer service editorial content. These apply both to business-to-business (B2B) operations or business-to-consumer (B2C) clients, helping to identify and remove any inconsistencies, whilst suggesting improvements to style and content to enhance communication with customers.