Your website is your primary shop window. So when was the last time you looked at your website content to ensure it is fresh and up to date?
With ever increasing online competition and the written word still a vital tool for effective internet communication, you should use your website as often as possible to demonstrate the benefits of your products or services.
Regular news posts, editorial about client case studies or business success stories on your website are a great way to spread the word about what you do. It gives you 'owned' content which you can then use to disseminate to your target audiences via social media channels or online newsletters.
Improving your website content management, as well as strong engagement with traditional media, can be highly beneficial to your marketing efforts. Tom Willcox PR specialises in website content development, so whether you need client case studies or blogs to be researched or written up, an editorial review of current content or a new site to be written from scratch, just get in touch.
Well written, keyword rich and SEO compatible website content can drive additional traffic to your website, and support Search Engine Optimisation and higher search engine rankings.
With experience in copywriting for websites and creating tailor made content, Tom Willcox PR also provides a comprehensive online ‘health check’ service. This includes guidance and suggestions to improve website content, structure and overall flow.
Improving the quality of presentation and information can increase your sales - an analysis of internet data has shown that a single spelling mistake can cut online sales in half, putting off consumers with concerns about credibility.
The website ‘health check’ also reviews your online content to ensure that any mistakes, unintended glitches, web link errors and grammatical inconsistencies are identified and edited.