PR and communications are the disciplines which look after your reputation, earn understanding and support and influence opinion about what you do.
As this typically involves a newspaper or website positively covering your story, featured articles can impact beyond the transient nature of advertising, and at much lower cost. Online coverage can also be quickly disseminated via your social media channels to your target audiences.
Well written copy ensures that you get your message across. Regular appearances in traditional and online media also imprint the name of your organisation on the public consciousness. Together we can raise your profile by targeting key reporters and publications and showcasing your organisation’s activities.
It's also important to set PR goals and objectives to dovetail with your marketing activity. That includes measuring not only the coverage you achieve, but also communication outcomes and positive impacts on your organisational performance, from new lead generation and surges in website traffic through to increases in customer purchases.
The type of news stories on which we focus are new business wins and contracts, staff appointments, new premises and expansion plans, training and workforce development successes, charitable and community contributions, staff initiatives, and political announcements/issues relevant to the business and its sector.
These all have strong potential to secure you positive coverage in the media and are of high value as content in your associated promotional materials such as newsletters, marketing literature and websites.
I can work closely with you to write up and finalise news stories, as well as organising photo shoots and distributing press releases to multiple print and broadcast media contacts on your behalf.