Good news stories to boost your reputation
British Heart Foundation wear red campaign
"Tom quickly establishes effective working relationships with the media to successfully secure positive coverage."
Public Relations is the discipline which looks after your reputation, earns understanding and supports and influences opinion about what you do.
As PR typically involves a newspaper or website covering your story, featured articles impact far beyond the transient nature of advertising, giving your service and products much more credibility.
Advertising can also cost you much more than the equivalent space in editorial - and there is industry acknowledgement that editorial comment and implicit endorsement resulting from high quality media coverage is of greater business value.
“PR doesn't just create awareness, it enhances credibility and influence. It surpasses advertising as a reliable source of information for consumer or business purchases.”
Good PR can come at a fraction of the cost of advertising and well written copy ensures that you get your message across. Regular appearances in traditional and online media also imprint the name of your organisation on the public consciousness. Together we can raise your profile by targeting key reporters and publications and showcasing your organisation’s activities.
The type of news stories on which we focus are new business wins and contracts, staff appointments, new premises and expansion plans, training and workforce development successes, charitable and community contributions, staff initiatives, and political announcements/issues relevant to the business and its sector.
These all have strong potential to secure you positive coverage in the media and are of high value as content in your associated promotional materials such as newsletters, marketing literature and websites.
I can work closely with you to write up and finalise news stories, as well as organising photo shoots and distributing press releases to multiple print and broadcast media contacts on your behalf.
<Publicity materials>
Copyright © 2018 Tom Willcox PR. All Rights Reserved. Trusted PR and communications services for North East businesses.
Public Relations is the discipline which looks after your reputation, earns understanding and supports and influences opinion about what you do.
As PR typically involves a newspaper or website covering your story, featured articles impact far beyond the transient nature of advertising, giving your service and products much more credibility.
Advertising can also cost you much more than the equivalent space in editorial - and there is industry acknowledgement that editorial comment and implicit endorsement resulting from high quality media coverage is of greater business value.
“PR doesn't just create awareness, it enhances credibility and influence. It surpasses advertising as a reliable source of information for consumer or business purchases.”
Good PR can come at a fraction of the cost of advertising and well written copy ensures that you get your message across. Regular appearances in traditional and online media also imprint the name of your organisation on the public consciousness. Together we can raise your profile by targeting key reporters and publications and showcasing your organisation’s activities.
The type of news stories on which we focus are new business wins and contracts, staff appointments, new premises and expansion plans, training and workforce development successes, charitable and community contributions, staff initiatives, and political announcements/issues relevant to the business and its sector.
These all have strong potential to secure you positive coverage in the media and are of high value as content in your associated promotional materials such as newsletters, marketing literature and websites.
I can work closely with you to write up and finalise news stories, as well as organising photo shoots and distributing press releases to multiple print and broadcast media contacts on your behalf.
<Publicity materials>
Copyright © 2018 Tom Willcox PR. All Rights Reserved. Trusted PR and communications services for North East businesses.