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PRESS RELEASES and case studIES for great pr. |
Using PR to boost your business reputation.
PR and communications are the disciplines which look after your reputation, influence opinion and earn understanding about what you do. Effective PR also helps you widen your audience reach.
"Tom quickly establishes effective working relationships with the media to successfully secure positive coverage."
As this typically involves a newspaper, website or third party positively covering your story, featured articles can impact beyond the transient nature of advertising, and at much lower cost. Online coverage can also be quickly disseminated via your social media channels to your target audiences.
“PR doesn't just create awareness, it enhances credibility and influence as a reliable third party source of information for consumer or business purchases.”
Well written copy ensures that you get your message across. Regular appearances in traditional and online media also imprint the name of your business on the public consciousness. Together we can raise your profile by targeting key reporters and publications and showcasing your activities.
The type of news stories on which we focus are new products and services, business wins and contracts, staff appointments, new premises and expansion plans, training and workforce development successes, charitable and community contributions, staff initiatives, and political announcements/issues relevant to the business and its sector.
These all have strong potential to secure you positive coverage in the media and are of high value as content in your associated promotional materials such as newsletters, marketing literature and websites.
I can work closely with you to write up and finalise news stories, as well as organising photo shoots and distributing press releases to multiple print and broadcast media contacts on your behalf.
It's also important to ensure your PR efforts dovetail with your marketing activity. That means measuring progress on the coverage you achieve and positive impacts on your business, from new lead generation and surges in website traffic through to increases in customer purchases.
<Publicity materials>
Copyright © 2018 Tom Willcox PR. All Rights Reserved. PR agency North Tyneside
"Tom quickly establishes effective working relationships with the media to successfully secure positive coverage."
As this typically involves a newspaper, website or third party positively covering your story, featured articles can impact beyond the transient nature of advertising, and at much lower cost. Online coverage can also be quickly disseminated via your social media channels to your target audiences.
“PR doesn't just create awareness, it enhances credibility and influence as a reliable third party source of information for consumer or business purchases.”
Well written copy ensures that you get your message across. Regular appearances in traditional and online media also imprint the name of your business on the public consciousness. Together we can raise your profile by targeting key reporters and publications and showcasing your activities.
The type of news stories on which we focus are new products and services, business wins and contracts, staff appointments, new premises and expansion plans, training and workforce development successes, charitable and community contributions, staff initiatives, and political announcements/issues relevant to the business and its sector.
These all have strong potential to secure you positive coverage in the media and are of high value as content in your associated promotional materials such as newsletters, marketing literature and websites.
I can work closely with you to write up and finalise news stories, as well as organising photo shoots and distributing press releases to multiple print and broadcast media contacts on your behalf.
It's also important to ensure your PR efforts dovetail with your marketing activity. That means measuring progress on the coverage you achieve and positive impacts on your business, from new lead generation and surges in website traffic through to increases in customer purchases.
<Publicity materials>
Copyright © 2018 Tom Willcox PR. All Rights Reserved. PR agency North Tyneside
